Insights

Market Research Firm and Real Estate Feasibility Studies Expert in Kenya

October 24, 20248 Minutes
Real Estate Feasibility Studies

Buildafrique is a market research consultant and real estate feasibility studies expert company in Kenya that specializes in investment appraisal, analyzing, and interpreting data related to real estate investment and development markets, industries, and consumer behavior to help project developers and builders make informed decisions and develop effective investment strategies. Whether you’re developing an investment project, commercial property, residential real estate, infrastructure project, or mixed-use development, we have the expertise and resources to guide you through market research and feasibility studies to make informed decisions on your investment.

At Buildafrique, we specialize in delivering end-to-end feasibility studies and market research solutions tailored to real estate developers, investors, and investment stakeholders who need clarity and confidence before committing resources to an investment project. A market research and real estate feasibility study is therefore a crucial step in assessing the viability of your investment or real estate project in Kenya. Below is a list of services and solutions that we provide as a market research firm and real estate feasibility studies expert in Kenya:

1. Assessment and Definition of the Investment Project

We evaluate your project’s goals, objectives, and overall scope and determine if they are realistic and achievable given the available resources and constraints, including identifying the property type for investment (e.g., residential, commercial, industrial), size, location, and intended use.

2. Feasibility Study

We conduct feasibility studies, which may include assessing the viability of new products or services, and providing recommendations based on market research findings. Additionally, we offer you comprehensive real estate feasibility studies tailored to the specific needs of the project and associated clients through thorough assessments to determine the viability of your investment project.

3. Market Research

We conduct research specific for the target market, analyzing data on property sales, rental rates, vacancy rates, and demographic trends to gauge market demand. Additionally, we also conduct in-depth market research to understand the target demographic, customer demand, competitive landscape, and market trends, to help assess your project’s potential success in the marketplace.

4. Site and Location Analysis

As part of the location analysis exercise for the feasibility study, we evaluate the suitability of the chosen site or property, considering factors like soil quality, topography, environmental impact, and infrastructure availability.

5. Market Competitive Landscape Analysis

We analyze competing properties and similar investments in the market and in the area location to understand their features, pricing, and market positioning, identify opportunities and strengths to differentiate your investment project as well as weaknesses and threats for investment risk management.

6. Investment Product Definition and Concept Design Development

Our real estate feasibility studies process further involves defining your investment product and concept design appraisal giving you investment product options from the feasibility study market research report.

7. Development Cost Appraisal and Cost Estimation

Through our quantity surveying company we develop comprehensive project cost estimates and cost appraisals for your entire investment project that include construction costs, development cost plans, approval permit charges, professional fees, financing expenses, and operational expenses.

8. Regulatory and Compliance

We ensure that our market research and real estate feasibility studies consider and adhere to local and national regulatory requirements in Kenya. As such, we help you navigate the permitting and approval processes, ensuring that your real estate investment project complies with all legal and regulatory standards.

9. Financial Analysis and Cash Flow Projections

We develop financial models and projections, including estimating costs, revenue potential, and return on investment (ROI) to determine the financial feasibility of your investment project. This includes creating income statements, balance sheets, and cash flow projections.

10. Sensitivity Analysis

As part of the investment analysis, we perform sensitivity analysis to assess how changes in key variables (e.g., rent, occupancy rate, interest rates) would impact your investment project’s financial performance.

11. Legal and Regulatory Compliance

We also review local zoning regulations, land-use policies, building codes, and environmental regulations to ensure compliance with your investment project, including identifying any permits or approvals requirements.

12. Operational Plan and Methodology

In our market research and feasibility studies approach, we analyze the operational aspects of your project including assessing staffing requirements, supply chain logistics, production processes, and other operational factors to help you understand the practical implications of your investment project. We develop an operational plan and methodology that outlines how your investment will be managed and maintained once it’s operational, including operational and property management costs and strategies.

13. Risk Assessment

Finally, we identify and assess potential risks associated with your real estate investment project, such as market risks, regulatory risks, construction risks, and financing risks, and further define risk mitigation strategies.

14. Exit Strategy

Additionally, we define the exit strategy for your investment project, determining whether the property will be held long-term, sold, or used for another purpose.

15. Customized Recommendations

Based on the findings of our market research and feasibility studies, we provide you with customized recommendations and strategies, including guidance on project modifications, financing options, and overall project feasibility.

16. Market Penetration Strategies

Additionally, we develop market penetration and entry strategies, whether you’re looking to expand into new regions or launch new products, through analysis of market variables like pricing, distribution, and promotion.

17. Project Development Support

Beyond market research and feasibility studies, we assist you in various stages of project development, including project management, concept design, and construction management, providing end-to-end support for successful project implementation.

18. Continuous Monitoring

We monitor your investment project’s progress from the start, to ensure it aligns with the initial feasibility study findings and recommendations, and continuously monitor the project’s progress and financial performance throughout its lifecycle and adjust strategies as needed to address changing market conditions and risks.

In summary, Buildafrique Group plays a vital role as a market research and real estate feasibility studies expert consultants company in Kenya. Our comprehensive approach, market insights, and real estate development expertise through our four (4) subsidiary companies make us a valuable partner for those looking to evaluate and launch successful investment projects in Kenya.

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Feasibility Studies and Market Research