Buildafrique is a market research analysis company in Kenya and a feasibility studies consulting firm in Nairobi that provides holistic support to investor clients in making informed decisions about their investments based on thorough market analysis, data-driven insights, and a deep research understanding of particular market dynamics. By our understanding of the high stakes involved in investments, we also assess the practicality, risks, and opportunities associated with your investment projects to ensure viability, market fit, probability, and prevailing risks.

If you’re considering a new investment project, expansion, or entry into the Kenyan investment market, our thorough market research and feasibility studies offer you a competitive edge to make well-informed and strategic decisions. We don’t just provide market insights and analysis, we guide you through the entire process, from understanding market dynamics to assessing risks, ensuring that you have all the information needed to implement the investment project with confidence.

Below is our list of services and solutions, and why you should choose Buildafrique’s market research analysis and feasibility studies expertise for you’re the success of your investment project:

1. Market Research and Assessment

Our market research analysis begins with a comprehensive assessment of your target market to examine the size of the market, its growth rate, and its overall dynamics. Understanding the demand, competition, and market trends helps you assess your investment project’s potential success in the marketplace.

2. Technical Feasibility Study

We conduct technical feasibility studies to assess the technical requirements and capabilities needed for the successful execution of a project to provide recommendations based on market research findings. We assess critical factors such as technology needs, infrastructure, equipment, and operational capacity, ensuring that the project is viable from a technical standpoint.

3. Competitive Landscape Analysis

Our competitive landscape analysis involves analyzing competitors to identify their strengths, weaknesses, market share, strategies, and how they compare to your investment project. We also identify opportunities to differentiate the value proposition of your investment project in the market, manage investment risks, and maximize returns on investment.

4. Market Data Collection and Analysis

Additionally, we gather data from various sources, including surveys, interviews, focus groups, and online research to allow you to make informed investment decisions for your project through data analysis.

5. Market Trend Identification and Market Segmentation Analysis

We also keep a close eye on industry trends and technological advancements that may impact the market, enabling your investment project to adapt and innovate accordingly. In market segmentation, we divide markets into distinct segments based on demographics, psychographics, and other factors to provide you with more precise targeting in marketing strategy efforts.

6. Product Development Research and Product Definition

Our market research and feasibility studies consultants assess the potential success of your investment project by understanding market demand, pricing considerations, and consumer feedback to make a product definition recommendation for the investment. Further, we define your investment project options from the feasibility study and market research analysis.

7. Location and Site Analysis

As part of the location analysis exercise we evaluate the suitability of the chosen site or location, considering factors like soil quality, topography, environmental impact, and infrastructure availability for technical risk management.

8. Development Cost Appraisal and Cost Estimation

We also develop comprehensive project cost estimates and cost appraisals for your investment project which include construction costs, development cost plans, approval permit charges, professional fees, financing expenses, and operational expenses.

9. Financial Analysis and Cash Flow Projections

We develop financial models and projections, including estimating costs expenses, revenue potential, and return on investment (ROI) to determine the financial feasibility of your investment project. This includes creating income statements, balance sheets, and cash flow projections.

10. Sensitivity Analysis

As part of the investment analysis, we perform sensitivity analysis to assess how changes in key variables (e.g. interest rates) would impact your investment project’s financial performance as a financial and market risks management strategy.

11. Regulatory and Compliance Appraisal

We also review local zoning regulations, land-use policies, building codes, and environmental regulations to ensure your investment project complies, including identifying any permits or approvals requirements.

12. Operational Plan and Methodology Appraisal

Additionally, we analyze the operational aspects of your investment project, assessing staffing requirements, supply chain logistics, production processes, and other operational factors to help stakeholders understand the practical implications of the investment at the operational phase. This includes developing an operational plan and methodology that outlines how your investment project will be managed and maintained once it is operational.

13. Risk Assessment and Mitigation Strategies Appraisal

Our team also identifies and assesses potential risks associated with your investment projects, such as market risks, regulatory risks, and financing risks, and further defines risk mitigation strategies.

14. Exit Strategy Appraisal

Additionally, we define the exit strategy for your investment project by determining whether the investment will be held long-term, sold, or used for another purpose.

15. Market Penetration Strategies Appraisal

If you’re looking to expand into new regions or launch new products, our market research and feasibility studies consultants develop market penetration and entry strategies through analysis of market variables like pricing, distribution, and promotion.

16. Project Development Support

Beyond market research and feasibility studies, we also assist you in various stages of your investment project development, including project management, providing end-to-end support for successful project implementation through our specialized subsidiary companies and a team of consultants in various technical fields.

17. Continuous Monitoring

We are also involved in monitoring your investment project’s progress after it is initiated to ensure it aligns with the initial market research and feasibility study findings and recommendations. We also monitor your investment project’s progress and financial performance throughout its lifecycle and adjust strategies as needed to address changing market conditions and risks.

At Buildafrique, we specialize in providing the data, insights, and strategic guidance that investors need to make confident and informed decisions. We therefore play a vital role as a market research and feasibility studies company in Kenya by helping clients evaluate opportunities, understand risks, and craft strategies for successful project execution. Our comprehensive approach, market expertise, and project development expertise through our four (4) subsidiary companies, make us a valuable partner for those looking to evaluate and launch successful investment and development projects in Kenya.

Get Started

Would you like assistance in taking the next step? You can get started by tapping into below actions.

You can also learn more about our Feasibility Study and Market Research solution by visiting our website Solutions Page through the link below.